Dry Shampoo Market Analysis Report By Form, By End User, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global dry shampoo market size was accounted for USD 3.3 billion, in 2018, and is projected to continue expanding at a rate of 6.9% CAGR over the forecast period. The market is growing due to certain specific features of the product like absorption of excess grease and oil without using water as well as providing a fresh and shiny look when compared to the wet shampoo category. The growing preference of consumers towards waterless products owing to the scarcity of water across major countries in the world is also contributing towards the market growth.

The organic and natural content of these products has also accounted for the growth of the industry. Increasing concern for hair-related problems along with changing patterns of hairstyle amongst women is leading to developing new products. Further, the improvement of living standards of the high class and the working population are projected to contribute to the product demand and henceforth, driving the market growth globally.

The demand for hair care products amongst youngsters is high and these products lessen the burden of time management faced by the working-class population, thereby, driving the market growth. Also, many people tend to invest a huge amount of money in hair care products belonging to the premium category. These products are a bit highly-priced when compared to wet & normal shampoo type, henceforth, increasing the turnover. Global companies like Procter and Gamble, Estee Lauder Companies Inc., Unilever, Avon Products Inc., L’Oréal SA, Johnson and Johnson, and Helen of Troy Limited are penetrating this market as it paves a way towards profitable opportunities.

The e-commerce portals, beauty specialist retailers, and social media commercials also aid in driving the need for personal care products. An increase in buying power of consumers and preference towards premium dry shampoos are also contributing to market growth. Further, demand for anti-aging products from the younger generation owing to the shiny and fresh look from these products is likely to uplift the market growth over the forecast period.

Form Insights

The spray form of dry shampoo held the largest market share of 62.1%, in 2018. The properties of applying the product directly to hair roots along with adding volume to hair and eliminating residue drive the demand for this segment. Further, waterless products are time-saving and also contain natural ingredients like charcoal which as a result propels the product demand in the forecast period.

The powder form is expected to witness the fastest rate of expansion with a CAGR of 8.3% over the approximated period. The powder form is mostly aerosol-free, mixes well with scalp and hair, and provides nourishment to every part of the head when compared to the foam and spray variant. These factors contribute to uplifting the demand of this segment.

Distribution Channel Insights

The offline sector ruled the dry shampoo market with 87.4% of the share, in 2018. Searching products physically in stores, checking their quality before buying are some of the key factors driving the demand of this segment over the forecast period. Other attributes considerably contributing to offline sales are the rising number of salon products along with new trendy products available in departmental and specialty stores.

The online sector is reported to register a 7.8% CAGR during the forecast period. Rising number of e-commerce sites coming up as a primary medium for buying and selling a vast range of products and providing services like coupon benefits, COD (cash on delivery), and special deals, are some of the factors which are expected to provide traction to the market.

End-User Insights

The segment of women as end users dominated the market, in 2018 with 58.5% of the share. This high market share can be attributed to the perception of dry shampoo as a premium product that is endorsed by celebrities and mostly used by women who fall under a high-income group, or who come from affluent families. The demand for this product is expected to rise because of its acceptance amongst women as shampoo, as it provides longer-lasting colored hair, also resists gray hair, and helps working women to take extra care of their long hair within a short period.

The segment of men as end-users is projected to expand at a CAGR of 8.1% over the forecast period because of high standards of living and rising trends in the hair care and fashion industry. Products for maintaining shiny and smooth hair are moderately gaining a place in this segment. Furthermore, increasing demand for the product because of its time-saving factor for proper hair styling is gaining acceptance amongst men’s grooming products.

Regional Insights

In 2018, North America held the largest market share of 38.6%. The key factors driving the growth of this market are the increasing application of hair-care products due to the growing aged population, rising demand for products for hair styling and beauty, and increasing working population along with increasing purchasing power.

Asia Pacific is projected to grow at the fastest CAGR of 6.9% during the forecast years because of rising product demand for beauty and hair care purposes. The expenditure on products for personal care increased at a rate of 15% during 2001- 2016 in China. Furthermore, the sale of personal care and beauty products will increase at a rate of 14% over the forecast period, surpassing that of the U.S. by 2022.

Dry Shampoo Market Share Insights

The increasing demand for natural and organic products is leading to a rise in strategic activities like the development of new products, capacity expansion, and mergers and acquisitions. The major players in this market are Procter and Gamble; Estee Lauder Companies Inc.; Unilever; New Avon LLC.; L’Oréal SA; Shiseido Company Ltd.; Revlon Inc.; Pierre Fabre; Henkel AG & Company; Kao Corporation; KGaA; Coty Inc.; and Church & Dwight Co, Inc.

The major players are mainly focused on expansion to capture a larger market share. Joint ventures and strategic partnerships with buyers for the sake of introducing new products and applications are predicted to remain an important factor for success over the forecast period. An increase in the number of brand endorsements and promotional activities by manufacturers is making them focus more on launching new products.

Report Scope 

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global dry shampoo market report based on form, end-user, distribution channel, and region:

• Form Outlook (Revenue, USD Billion, 2015 - 2025)
    • Spray 
    • Powder
    • Others

• End-user Outlook (Revenue, USD Billion, 2015 - 2025)
    • Men
    • Women
    • Children

• Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
    • Online
    • Offline

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • the Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa
        • South Africa