Self-Tanning Products Market Analysis Report By Product, By Distribution Channel, By Application, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global self-tanning products market was sized USD 1.47 billion in 2018. The market is expected to witness a CAGR of 5.9%, during the forecasted years, 2019 to 2025. This growth can be attributed to rising skin-related problems like rashes and dry skin associated with exposure to the sun. As these products provide good results, their demand is anticipated to surge up in the upcoming years.    

Features like increasing disposable income, rapid urbanization, and a rising working population are anticipated to drive the market growth for these products. Manufacturers of these products have started using natural or organic ingredients. This can be attributed to the regulating policies being implemented by statutory governing bodies to restrict the usage of toxins and chemicals on the skin. In addition, FDA has stated that skincare products can be classified in both categories viz. drugs and cosmetics. 

These stringent norms being set up by FDA are anticipated to boost the market demand for such products in the upcoming years. The Asia Pacific is anticipated to register the highest growth rate over forecasted years, 2019 to 2025 due to rising demand for cosmetics across countries like China and India.  

Key players in this market are continuously engaged in product development and innovation to gain an advantage over other players and to boost their sales. For example, a manufacturer named Tan-Luxe had launched oil for self-tanning and self-tanner remover in April 2018.

Product Insights

In 2018, the lotion product segment held the largest market share of 55.4% across the global market. This can be attributed to the emergence of glowing and healthy skin after the application of such lotions. In addition, no harmful or side effects are seen after the application of such lotions. These factors are expected to boost the market demand over the forecast period. Moreover, launching new products like REBLX Self Tan that are being manufactured using natural or organic ingredients is anticipated to drive the market demand.  

The gel product segment is anticipated to register a CAGR of 6.7% during the forecasted years. This growth has become possible due to features like non-greasy texture and quick skin absorption. In addition, consumers having oily skin prefer this product because it is lightweight and provides intense hydration to the skin.   

Application Insights

In 2018, the application segment of men is anticipated to register a CAGR of 6.1% during the forecasted years. This can be associated with a rising willingness for skincare among men across the globe. In addition, rising demand for men’s grooming products is anticipated to positively impact the market growth.  

The women segment held the largest revenue share in the global self-tanning products market in 2018. It is expected to grow significantly over the forecast period, 2019 to 2025. In addition, the increasing trend of the no-makeup face is gaining traction among women. Thus, the market is anticipated to register good growth in the upcoming years.  

Distribution Channel Insights

In 2018, the segment of supermarkets & hypermarkets held the largest share of around 60% in the global self tanning products market. This growth can be attributed to the availability of a wide variety of products coupled with the rising number of supermarkets across urban regions. In addition, special discounts offered by these stores are anticipated to impact positively on the market growth in the upcoming years.

The online segment of the distribution channel is expected to register the highest growth rate during the forecast period. This can be attributed to the rising usage of the internet and mobiles among the Millennial across the globe. In addition, features like doorstep delivery, availability of a wide variety of products on a single platform coupled with hassle-free return policy are anticipated to drive the market growth even in remote locations.

Regional Insights

In 2018, Europe held the largest share across the global market for these products. This can be attributed to rising awareness about physical appearance among the working population as well as millennials. Moreover, the emergence of the fashion industry across this region is expected to drive the market demand for such products. Moreover, rising skincare concerns like rashes, dry skin, and aging effects are anticipated to drive market growth in the upcoming years.  

Asia Pacific is anticipated to register the highest growth with a CAGR of 7.2% during the forecasted years. This growth can be attributed to the rising population coupled with skin-related issues arising due to harmful UV rays. Moreover, rising disposable income among the working population across countries like China, India, Pakistan, and Bangladesh is anticipated to drive the market growth for such products during the forecasted years, 2019 to 2025.  

Self-Tanning Products Market Share Insights

The self-tanning products market includes key players such as L'Oréal Group; Estée Lauder Companies; Swallowfield; Unilever; Procter & Gamble; and Beiersdorf. These manufacturers are continuously engaged in acquisitions and mergers. They are also largely investing in R&Ds for product development and innovation. For example, Unilever acquired 75% shares of Equilibra, an Italian Company.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global self-tanning products market report based on product, application, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Lotion
    • Gels
    • Others

• Application Outlook (Revenue, USD Million, 2015 - 2025)
    • Men
    • Women

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Supermarkets & Hypermarkets
    • Convenience Stores
    • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • the Asia Pacific
        • China
        • India
        • South Korea
    • Central & South America
        • Brazil
    • Middle East and Africa