Shaving Foam Market Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global shaving foam market size was accounted for USD 437.42 million, in 2018. It is estimated to grow at a CAGR of 4.08% during the forecast period, 2019 to 2025. This growth is attributed to rising demand for men grooming products and rising concerns for health and personal hygiene among men across the globe.

Traditional shaving creams are being replaced by shaving foam owing to their soft texture and creamy format which provides improved lubrication. Moreover, shaving foam can be easily applied and removed because it is lightweight and airy. In addition, consumers tend to spend more on personal grooming products, which is anticipated to drive the product demand over the forecast period.

This product eliminates problems such as redness, itching, razor burns, allergies, and dryness as it forms a thin layer between skin and razor. Its nourishing formula helps in moisturizing the skin preventing it from various rashes and allergies. Furthermore, the number of professional salons and barbershops is increasing rapidly. This is anticipated to further drive the product sales from 2019 to 2025.

Products with high concentrations of chemicals have harmful effects on the skin, thus, manufacturers focus on replacing these chemicals with organic and natural ingredients. In addition, manufacturers are launching products with innovative fragrances and ingredients such as cocoa butter and activated carbon to enhance the shaving experience. This factor is estimated to proliferate the product demand.

Some factors such as the trend of keeping full bread and the prevalence of electric trimmers are expected to give tough competition to shaving foams over the forecast period, thus, affecting the market growth.

Product Insights

Based on product, the shaving foam market is segmented into organic and conventional products. In 2018, the conventional product segment accounted for the largest share of 79%. Nowadays, men prefer shaving products that are comfortable and quick. This factor is expected to drive the product demand, especially among working-class people. Moreover, the presence of key players such as Gillette and Nivea is projected to drive the segment growth from 2019 to 2025.

The organic product segment is projected to grow at the fastest CAGR of about 5.73% over the forecast period. A high concentration of harmful chemicals can damage the skin cells. However, organic ingredients reduce the side effects of harmful chemicals by moisturizing and hydrating the skin. This factor is anticipated to proliferate the demand for organic shaving products over the forecast period.

Distribution Channel Insights

In 2018, the segment of offline distribution channels accounted for a revenue of USD 386.96 million. Offline channels include organized stores such as supermarkets, hypermarkets, and convenience stores. The presence of store associates who guide the consumers while shopping through these channels and the availability of a variety of products at discounted prices are some of the major factors anticipated to proliferate the sales of this product through offline channels.

The segment of online channels is projected to grow at a CAGR of about 7.09% from 2019 to 2025. The number of online retail stores like Myntra, Amazon, Nykaa, Paytm, and Walmart is increasing rapidly. These stores offer a variety of shaving products at discounted prices with doorstep delivery services. These factors are expected to drive the segment growth over the forecast period. Moreover, the rising number of smartphone users and increasing penetration of e-commerce are also expected to further boost product sales through online channels. 

Regional Insights

In 2018, Europe was the largest market for shaving foam products which accounted for 34% of the overall revenue. Increasing demand for personal grooming and cosmetic products in countries such as the U.K., Germany, and France along with the prevalence of organic/natural shaving products is expected to propel the market growth in this region.

Asia Pacific is projected to grow at a CAGR of 5.23% from 2019 to 2025. The presence of prominent brands like Beiersdorf AG and Procter and Gamble (P&G) in countries like India and China is expected to proliferate the growth in the regional market. Furthermore, the increasing popularity of men’s grooming products, rapid urbanization, and rising disposable income levels of consumers in this region are some of the factors anticipated to proliferate regional demand for the product.  

Shaving Foam Market Share Insights

Leading players in this industry include LÓreal S.A.; Procter & Gamble (P&G); AHAVA, Beiersdorf AG; Mary Kay Inc.; Roger & Gallet; Bulldog Skincare; Lush North America; and Biotherm. To gain an edge over other competitors, leading brands are focusing on strategic initiatives such as product innovation and mergers & acquisitions. For example, Gillette Venus went into collaboration with Vera Bradley, in April 2018, for developing a range of men’s grooming products such as razors, accessories, cartridges, and shaving creams. Moreover, new entrants can easily enter this market owing to the presence of a limited number of competitors.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global shaving foam market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Organic
    • Conventional

• Distribution Outlook (Revenue, USD Million, 2015 - 2025)
    • Online
    • Offline

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • the Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa (MEA)
        • Saudi Arabia